Our Mission:

To offer a magical window through which visitors can experience ethical, sustainable farming at its very best and wonder at how much better food can taste

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Our Vision:

A world where everyone has access to the unique flavours and health benefits made possible by the sustainable farming of ancient breeds

Our Goals:

Promote Sustainable Farming:

• We will:
  • establish beneficial relationships between animals and crops
  • ensure animals are bred, housed & fed in an ethical, sustainable way
  • prioritise the use of  renewable energy
  • recycle, repair, re-use whenever possible
  • eliminate single use plastics
  • minimise all types of waste
  • respect nature & the environment
  • supply retailers who wish to promote the unique taste of sustainable farming through their stores & restaurants​

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​Inspire & Educate our future generations:

• We will:
  • welcome educational school visits
  • inspire people to be ethical in their food choices.
  • support volunteer and work-away programmes
  • pass forward the knowledge of past generations
  • use traditional rather than commercial breeds and cultivars
  • Educate adults & children about:
  • sustainability & permaculture
  • cooking & preserving
  • where food comes from
  • nature & the environment
  • support public speaking opportunities

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Collaborate Locally & Internationally:

• We will:

• create mutual benefit through collaboration with local people & businesses
• engage in the reciprocal sharing of knowledge, skills and expertise within the Abruzzo region
• support the local people develop their English language skills
• support local conservation efforts
• share how the application of traditional farming knowledge can produce top-quality artisan products
• work with local and international educational establishments to help showcase ethical & sustainable farming
• Provide internships tailored to the local or international university’s syllabus and the academic & employability needs of the student

Enable Unique & Memorable Experiences

• We will:
  • enable people to have hands-on experiences with rare breeds
  • deliver new and exciting flavours and tastes
  • deliver the magic of ‘farm to fork’ dining
  • provide amazing food sensations in a unique open air environment
  • deliver tailored tours & engaging experiences for people of all ages
  • increase tourism by show casing Abruzzese food, wine and culture
  • deliver six fully catered and themed catering events each year

Our Values:

Quality: We never compromise on our standards, constantly aiming to raise the quality bar. We seek to achieve more for less; More for the same or the same for less. We constantly strive to achieve: Simpler – Cheaper – Faster – Better!

Passion: Being passionate is inspirational and Inspiration creates passion in others. Through being passionate we dream of inspiring people to try new ways, have or follow new ideas and to dare to dream of new possibilities. 

Integrity: Integrity is a pillar of our business. Simply put, ‘We are what we do‘. We belive in doing what we say we will do and ensuring our business practices and behaviours are both ethical and transparent to all. 

Collaboration: We believe that people and businesses are stronger together. We value the help, ideas and knowledge of others and seek to support, share and to educate in return. Through active collaboration these goals become a reality where mutual benefit flourishes.

Our Behaviours:

Constantly raise the Quality Bar: Proactively seeks opportunities to improve quality in all aspects of our business. Never settles for the minimum, always strives for better. Relentlessly seeking Better - Simpler – Faster – Cheaper solutions, whilst never diminishing quality. 

Never Compromise on Our Standards: Is diligent; delivers right first time, every time. Not easily distracted. Demonstrates focus and attention to detail. Finishes tasks to expectation. Never cuts corners. Can proactively develop best practice and follow it. Takes ownerships; never leaves a job undone.

Be Positive & Enthusiastic: Demonstrates a ‘Can Do - Will Do’ mindset. Brings solutions rather than problems. Is confident, self-motivated and understands the value of ‘having fun’. Reflective and positive, bounces back quickly from disappointment and helps others to do the same.

Inspire Others: Motivates others to keep going. Embraces challenges as opportunities, a self-starter. Brave enough to challenge the status quo and lead change. Takes the time to understand what motivates others and is a positive, uplifting role model. Recognises and rewards achievements

Be a Team Player: Relishes the opportunity to work within a team in whatever capacity required to get the job done. Active listener and encourages the participation of others. Trusting; shares responsibility and delegates when possible.  Builds on the ideas of others. Uses “colour energies” effectively.

Learn, Share, Communicate: Communicates clearly and effectively 1:1 and in groups. Understands what to share, when to share it and who to share it with. Values the knowledge of others and demonstrates a genuine willingness to collaborate and learn. Understands and uses principles of 6 Thinking Hats.

Lead by Example: Consistently personifies our values and behaviours, encouraging self-learning and the personal development of others. A model of honesty, openness and transparency. Prepared to commit.  Sets clear expectations and passionately delivers on their promises. Stays objective

Earn The Trust of Others: Demonstrates maturity and humility; understands and can speak openly about personal blind spots and development areas.  Is receptive to positive and negative feedback. Open minded and embraces diversity. Displays empathy, respecting the opinions and choices of others